As a beginner, you will quickly learn that SEO is the life blood of your website and activity you cannot escape, no matter how little. The internet is vast, and there are so many things to learn. You will soon discover that SEO is on the lips of every web and tech savvy talk and gossip online.
When you worry about your site’s performance, especially when it comes to getting traffic and being found on search engine result pages for organic search, the experts will tell you to learn SEO optimization. We will be taking a safe introductory journey to SEO so you can begin to learn the basics and hone your skill in the important subject with time.
You may still be wondering what is, why or where to learn SEO optimization for beginners. Here we go!
What is SEO?
It is an acronym for Search Engine Optimization. The search engine being your potential visitors means to find you like Google, Bing, Yahoo and the like. Optimization is the process of arranging your ducks in a row so that the searching process will give you maximum results.
The term describes the activities involving the visibility of your website in search engine organic/natural search (as opposed to paid traffic). When an internet user searches for things that relate to your product or service, optimized SEO is what increases the chance that your website would come up on the search result page according to your ranking.
In order words, SEO determines the position of your site in SERPs (Search Engine Results Pages). After all the term SEO is only three characters long, yet it has far-reaching action and implications. This is the reason you need to learn SEO optimization as a beginner.
Does SEO matter?
It is like asking if food matters in human life. SEO drives the visibility of a website to you potential visitors. Your website is a marketing tool to get the words out about your products and services, so your target audience would see what you do.
Without SEO it would be extremely difficult for potential customers to find you without you having to spend lots of money on paid adverting and other means of getting your users to find your website. SEO does this without incurring direct costs for visitors. Once it is properly optimized, SEO will generate almost unlimited traffic to your offering without any further effort from you. SEO is the lifeblood for successful online presence.
SEO will give you the following benefits
- increased traffic
- lower direct costs of marketing through focused
- better user experience on your website
- increased value of your brand
Trends in SEO
Since SEO is crucial for online presence, the use of keywords as of old is changing with the drive towards user intent searches. The search engines are more responsive to users’ way of life, and people are getting more precise with what they want. The trend right now is focusing on mobile usage, user experience, benefit-oriented content. Personal branding and usage of social media signals are good reasons to learn SEO optimization and take advantages of these free platforms to maximize your objectives for greater traffic and conversion into sales.
Key things to know as a beginner
It is important to know that you are dealing with a constantly changing and vast area of internet activity. SEO is not a subject to rush or where you go for magic; it is a subject you must understand its fundamentals to navigate it successfully. Think of it as marketing activity which talks to both people and machine, and you must satisfy both to win.
The areas you need to give attention to in achieving good SEO results include
- relevant keywords within your articles
- keep content natural and engaging for your visitors
- adding images and videos to text on your website
- internal links to your own content
- external links to relevant authority sites
- website load speed, keep it light
What do search engines look for in your content?
As you learn SEO optimization, you should know that SEO is not a one size fits all concepts and there is a diversity of ideas from various experts’ perspectives, but the majority agrees on the importance of SEO. Since SEO focuses on getting the search engine to discover and report your website, there is certain things search engine look for, such as
- user experience
- internal and external linking
- relevant content and
- social media signals.
Knowing the mix is what makes a good SEO expert.
Common mistakes in SEO that beginners make
The mistakes most beginners make as they learn SEO optimization is overlooking the four elements search engine look for as listed above. Your success in SEO depends on how you can bring these elements together in harmony to work for you.
SEO takes time, it is not to be rushed. You need a skeleton, then flesh, then veins in order to house the life blood of your website. And your activity will be the heart beat that pumps it around the body.
Not publishing regular relevant content on their websites will affect your SEO. Your content need to be incrementally adding value and on a regular basis. It needs to be engaging, with visitors making comments and discussion to show vibrancy and relevance of your content. People love an interesting topic that they agree or argue about. Some level of factual controversy or out of the box thinking and viewpoints can make for good conversations.
You also need to be actively engaged with your visitors, responding to comments and questions on time and with relevant answers as well.
Next I will be look at some of the techniques that can be used to achieve good SEO optimization. Kindly leave a comment, question or suggestion on the topic of SEO optimization.